工作种类
- 销售、市场营销与公共关系
专业
- 生物化学
- 生物资讯学
- 生物科学
- 生物学
- 生物医学科学
- 生物科技
- 细胞与分子生物学
- 生态与环境科学
- 医学科学
- 其他
工作经验
- 4-6年
职位详情
工作描述
AstraZeneca Hong Kong is looking for a motivated and experienced Marketing Excellence Manager to join Commercial Excellence team. The Marketing Excellence Manager plays a pivotal role in enhancing marketing strategy, execution, and performance across the organization. This role partners with brand teams and cross-functional stakeholders to drive business planning excellence, build marketing capabilities, lead performance analytics, embed launch best practices and conducts market research to gather insights on HCP response. The role ensures that marketers are equipped to deliver customer-centric, insight-driven, and high-impact brand strategies.
职责
Business Planning & Strategic Frameworks
- Lead the annual Brand Strategy Plan (BSP) and Brand Action Plan (BAP) processes across therapeutic areas
- Support brand teams in applying structured frameworks for market analysis, strategic choices, positioning, and tactical planning
- Facilitate planning workshops and ensure alignment with global/regional brand strategies
- Drive cross-functional integration of medical, access, and commercial inputs into planning cycles
Marketing Effectiveness & HCP insight generation
- Define and monitor KPIs and success metrics for brand performance and campaign effectiveness
- Collaborate with external agencies to conduct qualitative market research to assess HCP perception, message recall and promotional activities for strategic brands
- Provide actionable insights and recommendations to enhance brand impact and resource allocation
- Support regular business reviews and marketing performance deep dives
Marketing Capability Building
- Identify capability gaps across marketing teams and co-create development plans
- Design and deliver training programs on brand planning, insight generation, omnichannel execution, and strategic thinking
- Deploy toolkits, templates, and learning journeys aligned with global marketing excellence standards
- Champion a learning culture through participating in workshop, peer learning, and capability assessments
Launch Excellence
- Lead the implementation of launch readiness frameworks and milestones for new products and indications
- Ensure robust customer insight, market shaping, and stakeholder engagement plans are in place
- Track launch performance and facilitate post-launch reviews to embed continuous improvement
- Act as the center of excellence for launch best practices and knowledge sharing across teams
入职条件
Essential for the role
- Bachelor’s degree in Life Sciences, Business, Marketing or related field; MBA or advanced degree preferred
- 5-10 years in pharmaceutical marketing, commercial excellence, or brand management
- Proven experience with brand planning, marketing strategy development, and cross-functional coordination
- Strong background in insight generation, analytics, and campaign performance measurement
- Experience in capability building, training delivery, or L&D is an advantage
- Excellent facilitation, communication, and stakeholder management skills
Desirable for the role
- Strategic and analytical thinking
- Strong project and stakeholder management
- Influencing and facilitation skills
- High learning agility and collaboration mindset
- Passion for excellence and continuous improvement
附加信息
Why AstraZeneca?
At AstraZeneca we’re dedicated to being a Great Place to Work. Where you are empowered to push the boundaries of science and unleash your entrepreneurial spirit. There’s no better place to make a difference to medicine, patients and society. An inclusive culture that champions diversity and collaboration, and always committed to lifelong learning, growth and development. We’re on an exciting journey to pioneer the future of healthcare.
So, what’s next?
- Are you already imagining yourself joining our team? Good, because we can’t wait to hear from you.
- Are you ready to bring new ideas and fresh thinking to the table? Brilliant! We have one seat available and we hope it’s yours.