高级产品经理（创新药）（南京）
Pharmaceutical
Full-time
Rest of China
Posted on 28 May 2025
Posted on 28 May 2025
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Job Function
- Sales, Marketing & Public Relations
Discipline
- Medical Sciences
- Medicine
- Pharmacy
- Others
Years of Experience
- 4-6 years
Job Details
Responsibilities
- 负责创新药产品管线完整生命周期梳理，老品新做、潜力品种引进、价格包装升级等短、中、长期规划；
- 重塑强化所负责品类重点产品的品牌定位和形象，制定长期有效的品牌传播策略，建立拥有统一品牌调性、形象的（培训资料、终端物料、宣传物料等）品牌脉络，负责各品类核心品种新媒体传播规划；
- 负责整体市场数据、竞品动态收集、核心区域竞争力分析，了解客户及销售需求，最大化投入产出并确保绩效；
- 制定市场走访和客户拜访计划，协同销售团队深入一线业务，根据业务需求及时适时调整资源倾向，确保业务的合理进展；
- 与推广团队协同推广重点产品，根据产品推广策略共同进行营销项目创新试验，建立标杆区域，并复制推广；
- 管理外部合作伙伴和供应商，确保所有工作产出按时按计划并且质量过硬。
Requirements
- 良好的计算机操作技能，可熟练应用电脑办公软件，制作高质量PPT， 具有培训和研究者会议演讲的技能；
- 具备客户导向的思维方式，市场机会敏锐把握能力；
- 较强的沟通能力；
- 具备主动接受挑战的抗压能力力；
- 医药、市场营销等相关专业。
About the Company
Overview
Simcere Pharmaceutical Group Limited (2096.HK) is a pharmaceutical company driven by innovative R&D. We are committed to "For patients, for life." across the following core therapeutic areas: oncology, central nervous system, autoimmunity and anti-infection. Furthermore, we are also actively expanding our presence in disease areas with significant clinical needs in the future.
Our industry-leading capabilities and commitment to synergistic innovation have also enabled various strategic collaborations and we are seen as the partner of choice by innovative biopharmaceutical companies, medical institutes, and research teams in China and globally.